May 26, 2006This article was originally published by RFID Update.
May 26, 2006—Data warehousing and analytics firm Teradata, a division of transactions processing giant NCR, this week announced the new Retail Advanced Business Analytics & RFID Lab at the Teradata Benchmark Center in Rancho Bernardo, California. The lab is targeted at assisting retailers and consumer packaged goods (CPG) manufacturers to leverage and analyze data captured from across their supply chains by RFID and related edge technologies.
Beyond existing methods of analysis, innovative uses of said data is a key goal, with deep analytics, predictive modeling, and data mining all on offer. "Our customers recognize that the ability to find connections between detailed-level data gives them a competitive advantage," according to Teradata director of retail analytics Bill Franks. The company is inviting the participation of retailers and CPG manufacturers with four- to eight-week project possibilities.
The current stage in RFID adoption represents a strategic opportunity for the lab's opening. As adopter focus gradually shifts away from the nuts-and-bolts hardware aspects of RFID, there is heightened interest in making use of the data which the hardware is churning out. It is, after all, the application of this data that drove enthusiasism about supply chain RFID in the first place. Teradata senior industry consultant for RFID Richard Beaver said, "Companies that have already implemented RFID are quickly moving away from the physics of data communication to where the real value is: analysis of the collected information. When the serialized information that RFID contains is fully integrated into business decision-making, companies stand to realize a significant return on investment."
Read the announcement from Teradata
