Jun 30, 2004This article was originally published by RFID Update.
June 30, 2004—There are two main reasons that pharmaceutical tracking has become one of the most talked-about potential applications of RFID: first, the relatively high value of drugs justifies the cost of tagging; second, when it comes to medicine, product integrity, which RFID ensures, is absolutely crucial. This article from Forbes looks at Pfizer's RFID initiative, which will be used to combat current widespread counterfeiting of the hugely popular drugs Lipitor and Viagra.
Read the article at Forbes.com
