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Dec 15, 2005

Reach the Most Qualified RFID Technology Buyers

Business executives and implementers around the world depend on RFID Journal for up-to-the-minute RFID news, in-depth case studies, best practices, strategic insights and information about vendor solutions.

This has made RFID Journal the most relied-upon and respected RFID information resource, serving the largest audience of RFID decision-makers worldwide—online and at face-to-face events.

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For as little as $500, you can maximize your marketing efforts with keyword targeting campaigns. Our low-cost and highly effective targeted ad campaigns ensure that your ad only shows up for those customers you want to reach by industry, country, region or specific keyword. View video ».

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Raise Your Profile With Online Advertising

RFIDJournal.com is the largest and fastest growing RFID-specific Web site. It  delivers real-time news, information and resources on the latest RFID technologies, applications and deployments. It's the only RFID web site that enables you to build your brand, generate leads and target specific customer segments.

Key Statistics:

  • 200,000 unique visitors per month
  • 500,000 visits per month
  • 2,000,000 page views per month
  • 4 page views per visit

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Why Advertise »

Get New Business at RFID Journal Events

RFID Journal produces the most important RFID events in the world. High-quality content developed by our editors attracts the highest quality audience. Because RFID Journal events draw primarily from our readership base, attendees are highly educated about the technology. Two thirds say the main reason they attend our events is to locate vendors that have the RFID solutions that will address their specific business problems.

Annual events:

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Build Brand Awareness With Digital Magazine Advertising

mag cover

RFID Journal digital magazine—published online six times per year, with occasional special issues—delivers an audience of qualified RFID decision-makers seeking in-depth, mission-critical information to guide them in spending millions of dollars annually on RFID and related products.

Get your message in front of the industry’s most knowledgeable and engaged readers.

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Reinforce Your Message in E-mail Newsletters

RFID Journal publishes weekly newsletters with more than 40,000 active subscribers. Readers come from every country around the world and every industry. Advertise in our general interest newsletter or target your advertisement by industry or region.

Weekly Newsletters:

  • General Interest (every Thursday)
  • RFID Journal Europe Newsletter (Monthly)
  • RFID in Manufacturing (Every Other Tuesday)
  • RFID in Health Care/Pharma (Every Other Wednesday)
  • RFID in Retail/CPG (Every Other Tuesday)

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Why Advertise »

Generate Leads with Online Events

RFID Journal offers both Webinars and virtual events online that enable you to attract new leads by offering free, targeted content to our large audience. Webinars typically attract 150 to 200 participants. Virtual events attract 400 or more.

Benefits of online events:

  • Turnkey solution with no extra costs
  • Attract highly qualified leads
  • Position your company as a thought leader
  • Associate your company with RFID Journal's brand

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Why Advertise »

More Lead-Generation Programs

RFID Journal has additional cost-effective lead-generation programs that can help you to attract new business. Ask your sales representative how your company can take advantage of these opportunities:

  • White papers
  • Digital magazine ad + leads bundle
  • Custom events

Contact our sales team for more information, by e-mailing sales@rfidjournal.com.

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Why Advertise »

RFID Journal Webinars

"We had several significant prospects attend our RFID Journal-sponsored webinar and closed a multi-million dollar contract within eight weeks of the event, so once again RFID Journal is proving to be my very best marketing investment."

Diana Hage
RFID Global Solution, Inc.

Integrated Platform

"RFID Journal’s Integrated Platform is a valuable tool for communicating to our target markets. By partnering with the leader in the RFID information space, Motorola has leveraged print, online and event opportunities to deliver a consistent message while growing our leadership position in this emerging market."

Chris Schaefer
Director of RFID Product Marketing

"RFID Journal is an important media partner to Impinj—we depend on the integrity of their editorial coverage, the quality of their online and print products and the reputation of their industry events. They are the perfect resource to significantly increase our visibility into every corner of the RFID marketplace."

Jim Donaldson
Sr. Director, Corporate Communications
Impinj, Inc.

RFID Journal LIVE! 2009 Event Exhibitor

"Sponsoring RFID Journal LIVE 2009 has been by far the most effective spending we've done on marketing. We've gotten more new and immediate business opportunities, even getting deals on the show floor, than at any other industry conference where we've exhibited."

Diana Hage
RFID Global Solution, Inc.

RFID Journal LIVE! 2009 Event Exhibitor

"The show was phenomenal for us, and we are already looking forward to next year—with an even bigger booth!"

Houston Klassen
VP of Sales and Marketing
Intelligent InSites

Webinar Sponsor

"I was very impressed with our webinar hosted by RFID Journal. With their help, we generated great leads and awareness for our solutions. Not only was the webinar a success, the overall planning and marketing of the event went smooth. They are solid professionals who are flexible and accommodating, while always striving for the best results! I will definitely do another webinar with them! They are great!"

Carolyn MacCullough
Senior Marketing Manager
Zebra Enterprise Solutions

Online Advertiser

"The ad view rates are higher than we have experienced with other RFID-specific Web sites, and it was truly effective in driving traffic through to our site."

Karen Jensen
Director of eBusiness

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