|Home||Internet of Things||Aerospace||Apparel||Energy||Defense||Health Care||Logistics||Manufacturing||Retail|
Hong Kong Shoppers Use RFID-enabled Mirror to See What They Want
Mi-Tu, a high-end retailer, has installed RFID-enabled mirrors, catalogs and security systems designed to improve the shopping experience and boost sales.
A customer who wishes to try on a specific item can press a prompt button on an intercom to communicate with sales staff from inside the dressing room. The request is received at the sales counter, where the intercom connects to a PC. An employee can then ascertain which dressing room the request is coming from and view the image the customer sees on the screen, to determine the exact item being requested.
According to Matthew Man, Schmidt's general manager, the RFID system has increased sales by making more choices available to shoppers as they try on items. Customers often enter the fitting room holding only a single item of clothing, he says, but end up requesting additional items to try on along with that garment, based on options provided via the LCD screen.
Mi-Tu has installed e-catalogues within the store area, which include an RFID interrogator, a PC and an LCD screen. To learn more about a particular piece of clothing, a shopper presents that garment to the reader, which captures its RFID tag number. The PC displays brand information, a garment description, fabric information and pricing on the LCD, and the e-catalogue alerts the shopper if other sizes or colors are available, as well as the specific area of the store in which they are located.
With the upcoming third store installation, Mi-Tu plans to implement a VIP system. Participating customers will receive RFID-enabled VIP cards, embedded with Gen 2 RFID chips encoded with customers' unique ID numbers. When a card-carrying customer enters the store, the reader captures her ID number and sends it to the back-end system, where it is associated with that person's purchasing history.
Login and post your comment!
Not a member?
Signup for an account now to access all of the features of RFIDJournal.com!
SEND IT YOUR WAY
RFID JOURNAL EVENTS
ASK THE EXPERTS
Simply enter a question for our experts.
|RFID Journal LIVE!||RFID in Health Care||LIVE! LatAm||LIVE! Brasil||LIVE! Europe||RFID Connect||Virtual Events||RFID Journal Awards||Webinars||Presentations|