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Why You Should Attend RFID Journal LIVE! 2020

You will learn more than enough to offset the cost of attending the event and the time you'll spend away from the office.
By Mark Roberti

3. You might find things you are not looking for, which doesn't typically happen online. If you were to search for RFID readers online, you would find a lot of products listed. But as you walk the exhibit hall at LIVE!, you will see things you never knew existed, such as an RFID sensor or a tag designed specifically for items you need to track. Many attendees have told me they found solutions to issues they didn't think RFID could solve.

RFID is a powerful technology and can be used in many different ways. Educating yourself about how these systems work will enable you to see new applications your company can deploy profitably after the first project is complete. Not being educated may mean finding a solution to a short-term problem that cannot be expanded for future applications.

My goal has always been to help companies deploy RFID and Internet of Things (IoT) technologies in ways that deliver value. That's why we invest so much time and effort into getting high-quality speakers from BAE Systems, Lockheed Martin, NGK Automotive Ceramics USA, Nike, St. Joseph Mercy Oakland Hospital, United Airlines and other end users (see the current agenda here).

If you register for a Conference Pass, I will personally help you identify the right exhibitors to talk to and the best sessions to attend. I want you to find information and products that will lead to a successful RFID or IoT deployment that will benefit your company. If you have any questions about the event, the value we deliver, the right pass for you or your team, or anything else, please email me.

Mark Roberti is the founder and editor of RFID Journal.

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