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NFC Technology Protects Brands Against Piracy

Several companies are utilizing HID Global's Trusted Tag services, which combine cloud authentication with Near Field Communication tags to identify counterfeit products.
By Edson Perin

The distillery's solution uses Trusted Tag services in the AusNFC web application, which drives the front-end mobile experience on customers' phones. "We wanted to protect the brand," says Robbie Gilligan, OKD's business manager and ambassador, "as OKD is one of the most recognized whiskeys in the world and the beverage industry is one of the most sensitive to counterfeiting. We wanted a solution that would allow us to interact safely with our customers after the sale, and we believe this solution gives us just that."

A cryptographically secure HID NFC tag is embedded on the label of each liquor bottle, which is linked to HID's cloud-based authentication service. By tapping the bottle with an Apple iPhone or an Android-based mobile phone, a customer can trigger a secure communication channel that authenticates the origin of a premium product to the actual bottle number.

Each touch generates a unique URL, preventing counterfeiters from copying, counterfeiting or manipulating that URL for a false verification. This technology provides a new way for Old Kempton Distillery to stay connected with its customers through direct, hyper-personalized communications that help the company to build loyalty in a closed, privacy-preserving environment.

Another notable use case involves Blue Bite, which launched an authentication package that uses Trusted Tag services for major European brands, in association with Italian company Temera. Yet another example is Canada's Authentic or Not. Both companies work with HID to deliver a secure brand-authentication experience to leading brands, using patented technology to incorporate product intelligence and unlock real-world interaction with consumers.

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