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NFC Solution Fights Beverage Counterfeiting
Toppan Printing and Amcor are working in partnership to ensure the origin of wines and beverages marketed by their customers, using a Near Field Communication solution.
The combination of Toppan's original antenna structure and a chip with an interrupt-detection integrated circuit enables users to detect capsule breakage or tampering. Because the capsule stores a unique digital certificate to authenticate a bottle, it can also be used for targeted sales promotions, as well as for consumer-engagement campaigns.
The NFC label is discretely integrated within the capsule, allowing alcoholic beverage producers to adopt it with minimal change to the existing filling and packaging process. Most premium alcohol capsules are composed of metal, but because metal tends to interfere with radio waves, Amcor has developed a new capsule with a unique structure that combines metallic and non-metallic films. The capsule allows wine and beverage producers, as well as end consumers, to confirm each bottle's authenticity with the touch of an NFC-enabled smartphone.
Yoshiyuki Mizuguchi, the general manager for Toppan's security products, says, "The company has been developing RFID tags for wines and beverages since 2014. In-depth market knowledge and customer insight are needed to enable proposals to ensure that customers can make full use of RFID tags."
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