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Retail Reload, Mainetti Partner on Omnichannel and Big-Data Solutions
The two companies are offering retailers a solution that tracks data about goods in stores beyond inventory management, either with QR codes or using handheld or fixed RFID readers.
Sep 18, 2019—
France- and U.S.-based RFID solutions provider Retail Reload has partnered with label technology company Mainetti to offer retailers an omnichannel solution that it says is intended to take radio frequency identification beyond inventory management. The company serves a worldwide audience and has had an office in Los Angeles to serve the North American market for approximately 18 months.
The solution, using Retail Reload's cloud-based software and Mainetti's customized price labels with RFID and QR codes, provides marketing and sourcing data based on RFID tag reads in stores, while also tracking inventory levels. Several brands are already using Retail Reload's technology to enable full omnichannel mode sales, the company reports. Several retail companies are presently in discussions with Retail Reload about deploying the technology with Mainetti labels, to better understand how their customers (shoppers) are interacting with their products in stores, says Yves Curtat, Retail Reload's CEO and founder.
One barrier to widescale RFID deployments in retail, Curtat says, is a shortage of software solutions for omnichannel sales. Traditional software solutions focus on stock accuracy. "Many solution providers offer a system they say is omnichannel-ready, when in reality it isn't actually ready," Withers explains. The offer from Retail Reload and Mainetti is intended not only to improve stock accuracy but also drive other benefits, the companies explain.
Retail Reload's software captures data related to the movements of goods between sites such as stores and a DC, and within a store, then provides analytics and other information to help retailers understand what is taking place with their goods. For instance, a company could capture data about when a specific item enters a fitting room, which other items are being brought into that fitting room with it and whether any subsequent sales occur. The solution, Curtat explains, "turns stores into mini DCs to provide 'click and collect' availability."
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