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Sensormatic Solutions offers RF-based EAS technology for retail; Balluff intros new handheld UHF RFID reader; Avery Dennison opens European intelligent labels hub; Altizon showcases IIoT manufacturing solutions; AtomBeam Technologies joins LoRa Alliance; IIoT study compares BehrTech platform against LoRa LPWAN; Simbe Robotics raises $26 million in Series A funding.
By Rich Handley

Avery Dennison Opens European Intelligent Labels Hub

Avery Dennison has announced that it has launched a new manufacturing facility in Romania. Based in Timisoara, the site is intended to help meet the demand for smart labelling across the European market. This is the first facility of this type that the company has opened on that continent.

Avery Dennison is a UHF RFID partner of the facility, which will produce smart labels and inlays for the food and beverage, apparel, beauty and aviation industries for European customers that have previously relied on existing facilities in Asia and the Americas. Intelligent labels can provide product insights such as provenance, recycling guidance and authentication, the company reports. This, according to Avery Dennison, can help brands leverage more accurate information to improve their stock management, supply chain efficiency and waste management, and to advance sustainability across multiple industries.

Discussing the new hub's launch, Aufrid Baijens, the director of RFID project management at Avery Dennison, said the following in a prepared statement: "We are very excited to open this new facility in Romania. We have seen increasing demand from our European clients for our products, so it was an easy choice for us to select this location. It also helps us with our direct business, allowing us to share our expertise directly with our customers."

Baijens added in the statement: "We will continue to invest in the area, and believe Romania can continue our people-orientated vision with the new Intelligent Labels facility, bringing new specialised jobs to the area. Our engagement and approach with our people has led to an accident-free decade within our facilities. Safety, our main goal, is part of our culture, and now we are looking ahead to an even greater future with our new Intelligent Label business in Romania."

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