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Authentic Feet Manages Nike Stock via RFID

The sports shoe manufacturer ships products with radio frequency identification tags already attached, which has automated 60 percent of the store's inventory management.
By Edson Perin
Aug 27, 2019

Sports shoe store Authentic Feet, part of Xambre Group, has automated the management of most of its stocks thanks to a radio frequency identification solution from iTag Smart Tags. The facilitating factor was the use of RFID tags in shoes supplied by Nike, which represents approximately 60 percent of the store's sneaker inventory.

According to Leonardo Xambre, Authentic Feet's CEO, the successful deployment has raised operational demands and improved inventory control, especially for Nike products. "With Nike's initiative to ship its RFID-tagged products," he explains, "we had the idea to take this opportunity to manage our inventory of its products with the same technology."

Authentic Feet's storefront
The results have been satisfactory, Xambre reports, as the technology has made it possible to manage incoming and outgoing stocks quickly. "Another positive point will be the next step of the project," he adds, "which will be to manage product breakage in the sales area, as 60 percent of the stores' shoes are Nike brand. Thus, it will be possible to monitor the exposure of items with more efficiency."

Since March 2019, RFID has been used in the company's inventory and sales processes, including the in-store receipt and verification of products. The GS1 standards used in the products are EAN13, SGTIN-96 and EPC Gen 2. "To use this standardization, iTag has developed a tool that converts EPC to EAN13 to perform product tracking at the time of goods entry via data collector," explains Sérgio Gambim, iTag's CEO.

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