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Streamlining Connectivity Will Be Critical to the IoT's Success

As Internet of Things devices propel the world into uncharted territory, a single software platform, control panel and set of integration tools can provide the seamless connectivity crucial to a product's success.
By Francis Menassa

Platform Capabilities
Nevertheless, these challenges can be addressed if product providers use an integrated service-enablement platform. These platforms are essentially designed to manage the billing and payments subscriptions that are employed by cellular-enabled smart devices.

This means that a platform provides full connectivity services between a manufacturer, a retailer—whether online, like Amazon, or a brick-and-mortar store—and consumers, all operating within the international telecommunications and payments systems frameworks. In the case of the United States, even the payments framework can connect with federal authorities' tax systems.

The benefit of using a platform is that products can be scalable to many millions of devices on a global basis. It is a secure way to store information, and there is a ready framework for carrier network and third-party integration. For example, connectivity partnerships, including pricing structures and distribution channels with cellular networks such as Telefonica and AT&T, would already be in place. With the infrastructure in place, it is possible for a product to be up and running within less than three days.

A platform also has the capabilities to secure attractive wholesale rates from carrier partners, which can be passed on to manufacturers and vendors. It can activate and manage devices, including billing and cash collection, as well as provide subscription management, customer support service, and technical and marketing support.

Connectivity Crucial for Success
There is no doubt that the introduction of IoT devices propels us into uncharted territory. Yet, using one software platform, a single control panel and one set of integration tools will simplify the technical and commercial difficulties, ultimately providing the seamless connectivity crucial to a product's success.

Francis Menassa is the CEO and founder of JAR Capital. After 20 years in private banking and wealth management, Francis is always thinking of how he can give back to the charities in London and the rest of the United Kingdom. His philanthropic efforts extend to DEBRA, a charity that supports individuals and families affected by Epidermolysis bullosa. During the last year, Francis sponsored a four-man team that competed in a cross-Atlantic rowing race to raise money for Over the Wall and the St. Luke's Cancer Centre.

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