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By Rich Handley

Patron Technology Acquires RFID Cashless Payments Company Token Systems

Event technology company Patron Technology has announced that it has acquired Ticketbooth and sister companies Token Systems and Audiencetools. Audiencetools, a social-marketing platform used to help companies sell more tickets, and Token Systems, an RFID solution for cashless payments at events, are both owned by Ticketbooth.

The terms of the transaction have not been disclosed. While the company already supports numerous festivals and events around the world, this is its first acquisition based outside of North America. Patron Technology says it offers a start-to-finish platform aimed at growing events, including ticketing, event operations, data-driven engagement tools, experiential marketing and mobile app solutions. Audiencetools increases the social-marketing capabilities of event organizers, while Token Systems helps attendees to make purchases during an event.

"Over the past few years, Patron Technology has grown into a global presence in the event industry, offering event organizers a better, more flexible way to manage their events and deepen their relationship with attendees and sponsors," said Marc Jenkins, Patron Technology's CEO, in a prepared statement. "Our top priority, always, is providing our partners with the tools they need to take their event to the next level. With this latest acquisition of Ticketbooth, we will be able to do even more to give attendees an amazing event experience."

"We already work well with ShowClix and align with the mission of Patron Technology to supply organizers with the tools they need to create awesome experiences every step of the way, so I am pleased to be integrating with the Patron Technology team fully," said Simon Guerrero, Ticketbooth's CEO, in the prepared statement. "Both Token and Audiencetools are positioned to help with strong cashless and social marketing platform offerings for the U.S."

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