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Confra Lovers Invests in the Customer Experience
The Brazilian company, which operates as a pop-up store, has been using radio frequency identification to increase sales by providing a better experience to its visitors.
Jul 16, 2019—
Confra Lovers, a mobile pop-up store in São Paulo, Brazil, reports that it has improved the experience of its customers as a means of increasing sales, by deploying RFID technology. During two days of operation, according to the company's managers, it received 2,800 visits and sold 12,000 clothing items, including blouses, coats, dresses, skirts and overalls.
"Imagine signing up online to visit the store, and when you get there you don't need to identify yourself because a facial-recognition device already knows who you are and lets you in," says Luciana Cabrini, the CEO of Activa-ID, the company responsible for the design and implementation of the RFID system, in partnership with RFID Moura. "You then choose clothes and place them in a basket, which reads all the items and calculates the price automatically. Upon leaving, you even receive a personalized 'thank you'."
The store's main attraction was a facial-recognition mirror at the establishment's exit, which identified customers' faces, displayed their names and thanked them for attending the event. "Customers took photos, impressed by the technological surprise," Cabrini says.
"With social networks, people do not want anything fake," Aldin states. "They want something that is real and true, and that's what my work shows. Now we want to further improve the shopping experience of each customer, and we will use the available technologies to do that."
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