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Confra Lovers Invests in the Customer Experience

The Brazilian company, which operates as a pop-up store, has been using radio frequency identification to increase sales by providing a better experience to its visitors.
By Edson Perin
Jul 16, 2019

Confra Lovers, a mobile pop-up store in São Paulo, Brazil, reports that it has improved the experience of its customers as a means of increasing sales, by deploying RFID technology. During two days of operation, according to the company's managers, it received 2,800 visits and sold 12,000 clothing items, including blouses, coats, dresses, skirts and overalls.

"Imagine signing up online to visit the store, and when you get there you don't need to identify yourself because a facial-recognition device already knows who you are and lets you in," says Luciana Cabrini, the CEO of Activa-ID, the company responsible for the design and implementation of the RFID system, in partnership with RFID Moura. "You then choose clothes and place them in a basket, which reads all the items and calculates the price automatically. Upon leaving, you even receive a personalized 'thank you'."

Confra Lovers' Nena Aldin
The technology facilitated the registration and payment processes for the temporary store, which was set up on June 8- 9 at Espaço Platina. "The popup store was surrounded by technological devices, so the consumer had a different and pleasant shopping experience," Cabrini says. "Today, any retailer can have access to these technologies to facilitate its management."

The store's main attraction was a facial-recognition mirror at the establishment's exit, which identified customers' faces, displayed their names and thanked them for attending the event. "Customers took photos, impressed by the technological surprise," Cabrini says.

Activa-ID's Luciana Cabrini
The Brazilian confraternity is owned by entrepreneur Nena Aldin, who has more than 30 years' experience in the clothing sector and who started using social networks to show the clothes sold at her store, which increased her sales sevenfold, she reports. "Our work is democratic," she explains, "and has a special cut that is excellent for any type of person, since we offer apparel in sizes 36 to 54."

"With social networks, people do not want anything fake," Aldin states. "They want something that is real and true, and that's what my work shows. Now we want to further improve the shopping experience of each customer, and we will use the available technologies to do that."

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