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RFID Enables Automatic Replenishment for Dutch Retailer

Wild Store is leveraging RFID technology from RFKeeper at its distribution center and at two stores to gain visibility into where goods are located, thereby automating the ordering of new inventory and offering goods for sale from its Web shop.
By Claire Swedberg
Jun 17, 2019

Wild Store has launched an RFID-based solution at its two Netherlands-based stores to enable automatic replenishment as goods are sold at its store or online. The system, provided by Israel-based RFKeeper, consists of EPC UHF RFID inlays built into the hard tags attached to each product, as well as countertop and handheld readers and cloud-based software. The RFID system provides stock reliability to enable the automatic replenishment of inventory.

With the technology in place, the company reports that it is now able to ensure its inventory is accurate for those buying products online, as well as for in-store shoppers. The solution was taken live in May of this year and was installed at its distribution center and in two shops in Dinteloord and Hoeven.

Employees utilize a handheld reader to read all tagged items in the store front.
Wild Store, a family-owned clothing retailer, was launched nearly a century ago as De Wildt Family Fashion. These days, the company remains under the ownership of the de Wildt family, selling clothing and shoes for men, women and children. It sells its products at the Dinteloord and Hoeven locations and operates a DC in the city of Oudenbosch, where goods arrive from suppliers and are then routed to stores as needed. In 2013, the firm modernized its operations by offering a Web shop for Internet shoppers.

Most recently, the company has wanted not only to ensure that its Web shop can rely on inventory accuracy (by only featuring products it has on hand), but also to enable shoppers to pick up goods purchased at their neighborhood store. Wild Store has been planning an automatic replenishment program to ensure goods do not go out of stock, and to make sure that if a customer purchases an item and wants to pick it up at a store, the product will be there waiting when he or she arrives.

To enable accurate data to prompt replenishment orders, Wild Store began looking into RFID technology in 2017, according to Arjan de Wildt, the current owner and the great-grandson of the company's founder. "Our interest in RFID started because of our need for automatic replenishment with some suppliers," he states. The firm introduced an electronic data interchange (EDI) system to ensure goods were automatically reordered when they reached a minimum level of inventory.

However, the company found that the orders were not always accurate. "We experienced that sometimes automatic replenishments were not the size or color we needed," de Wildt says, which happened due to variance in stock counts. "So I started looking for a solution." Barcodes required two or three days for workers to scan each item within a store for the purpose of inventory counts, so the company only conducted those counts about once a year.

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