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Siemens unveils new UHF RFID reader with IoT interface ••• Lowe Rental, CoreRFID offer refrigerator-monitoring solution ••• Haydale Technologies, Star RFID partner to develop graphene inks for RFID ••• BCC Research market report shows strong RFID growth ••• iDTronic intros reader-writer for Industrial IoT ••• Cocoon In The Park festival boosts revenues with RFID cashless payments ••• C3 offers new platform for rapid AI deployment.
Cocoon In The Park Festival Boosts Revenues With RFID Cashless Payments
This past July, the Cocoon In The Park festival reports that it recorded a 39 percent increase in revenues, two years after switching to RFID cashless payments with Event Genius Pay. Such growth, calculated by using data from the festival's last non-cashless, token-based event in 2016, was achieved after organizers implemented a series of recommendations provided by Event Genius, which had analyzed data from the festival's cashless debut in 2017.
"Last year, we decided to go cashless and saw the benefits of Event Genius Pay—for fans and ourselves—immediately," said Shane Graham, Cocoon In The Park's founder and owner, in a prepared statement. "This year, by using the lessons learned from the data insights provided by the system, we were confident we could improve further."
"It's so easy for fans to get used to," said Chris Toich, the founder of Outback Events, which provides event production and bar operator services at Cocoon In The Park, "once they've bought their first drink holding out your wrist to pay becomes second nature and queues move quickly. There's no fumbling around for change, waiting for a card machine to connect and fewer errors."
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