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Barcoding Inc. Aims for RFID Growth With Acquisition of Danforth Systems

The purchase of the Houston technology company provides Barcoding with access to Texas-based customers, particularly in oil and gas.
By Claire Swedberg
Oct 01, 2018

Baltimore, Md.-based technology solutions firm Barcoding Inc. is expanding its RFID base and its geographic influence in the Texas area by acquiring Danforth Systems. As a result of this acquisition, Barcoding expects to offer RFID solutions to Texas-area customers in the oil and gas sector, as well as in retail, ticketing and other vertical markets.

The company already has clients in Texas, so the Danforth acquisition will help to support those companies with local presence, Barcoding indicates. Danforth System, founded in 1988, offers RFID-based inventory-tracking solutions, as well as bar-coding systems. It typically sells hardware for partner providers and integrates its own software into customers' existing management systems.

Shane Snyder, Barcoding Inc.'s president, says his company, which is rooted in supply chain data capture, has doubled its revenue throughout the past three years. Snyder declines to reveal how much of that is based on RFID technology deployments, but notes that the company's RFID sales have been doubling annually for the past several years. The firm's RFID deployments are most commonly being used in health care, transportation and logistics, as well as at maintenance, repair and operations (MRO) companies. "We already have a good reputation with our RFID team," he states, "but the market is set for expansion," and Barcoding wanted to be ready to serve a growing market.

While Barcoding is headquartered in Baltimore, it also has offices in Chicago and the state of Washington. The firm has expanded its geographic footprint through acquisitions. It launched in 1998, then acquired Chicago's Miles Technologies in 2013, helping it to build its RFID and automatic-identification technologies portfolio. In 2017, it purchased Versatile Mobile Systems, a software and support company for the use of bar-code scanners and mobile computers, based in Lynnwood, Wash.

"We're very much focused on growth," Snyder reports. "You can do that through sweat and toil, and you can also do it through acquisitions." With that in mind, he says, the company has scouted out solution providers that offer systems based on RFID and other auto-ID technologies. "We were really impressed with the leadership at Danforth," he says, and with its team of employees who develop and install solutions for Texas-based customers. "We always take a hard look at the cultures of organizations, and those guys fit the bill" for their client focus, services, integrity and industry reputation.

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