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Forward Vision Marketing's 2018 Marketing Technology Survey
B2B tech companies need to experiment more with digital marketing so they can gather enough data to analyze and better understand their target audience.
Most Have Trouble Reaching the Decision Makers
For instance, awareness stage can be tackled with blogs, videos and advertising. The goal is to attract prospective leads with the relevant content that resonates with them. Here, identifying key pain points of the industry you are operating in helps. Here are some more ideas to improve your online lead generation game.
The awareness stage will allow you to build a pipeline of possible leads. At this stage, personalization of messaging helps. Email can be the right channel at this stage, in most cases. Build an email marketing campaign that tells your lead more about what your company can do.
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