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Forward Vision Marketing's 2018 Marketing Technology Survey
B2B tech companies need to experiment more with digital marketing so they can gather enough data to analyze and better understand their target audience.
Jun 26, 2018—
Digital marketing has grown by leaps and bounds throughout the last five years or so, thanks to the rise of programmatic, machine learning and mobile advertising. Modern digital marketing allows you to customize your message and reach in real time. Given that technology is at the forefront of driving innovation in online marketing, the common assumption is technology companies would be better at it than the rest. However, nothing could be farther from the truth.
Most Still Rely on Trade Shows to Reach Their Audience
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