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Shoe Shop Doubles Sales via RFID

After a year of operation, Sapati has achieved a 100 percent increase in its sales, thanks to the use of radio frequency identification and other technologies to improve the customer experience.
By Edson Perin
Dec 15, 2017

Sapati, a Brazilian shoe store located in the city of Cascavel that operates a radio frequency identification platform to test innovative experiences for customers, is completing its first year of operation and reports a 100 percent increase in its sales. The initiative is under the leadership of Vanderlei Kichel, the CEO of enterprise resource planning (ERP) company SetaDigital, which is focused on the footwear sector.

According to Kichel, consumers are enjoying the RFID experience, which streamlines sales and allows them to make a purchase within less than a minute. "The technology is cool," Kichel says, noting that Sebrae of Paraná has cited Sapati as a use case.

Vanderlei Kichel, SetaDigital's CEO and the founder of Sapati, standing next to a system that identifies footwear and records its information on an RFID card, thereby providing a virtual shopping cart
Tagging shoes has been one of the greatest challenges Sapati has faced, Kichel says. "Shoe factories need to send their shoes already with tags attached, to shorten the work that needs to be done at the point of sale," he explains. "In addition, if tags are put on shoes at the time of manufacture, other services can be aggregated throughout the goods-movement process, and RFID may even be employed against thefts."

The entrepreneur says he is in talks with companies in the shoe industry to deploy RFID at factory outlets. "There are some companies that can put tags on products because they are their own manufacturers and marketers"—which facilitates the control of inventory from the factory floor, for example, with tags being inserted at the point of manufacture.

According to Kichel, some Digital Arrow customers who visit Sapati end up learning about the technology and become interested in parts of the solution, such as inventory control, and ultimately acquire Sapati technology. "Fractions of the solution with other technologies, such as augmented reality, that are seen working along with RFID, also attract customer interest," he states.

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