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Ceitec, EGR Sign Toll Agreement

The document establishes commercial clauses and forecasts the demand for the acquisition of RFID chips.
By Edson Perin

According to Ceitec, any label makers will be able to acquire the vehicle identification chips from them, as there is no exclusivity agreement established. The new supply contract with EGR demonstrates Ceitec's expansion of its marketing, the firm indicates.

The Brazilian market comprises approximately 80 million vehicles, with an estimated annual renewal rate of 10 percent, according to Fenabrave (the National Federation of Vehicle Manufacturers). Of this total, fewer than 10 million vehicles now have an identification label like the ones utilizing the Ceitec chips. In other words, it represents a promising market.

Ceitec's Paulo de Tarso Mendes Luna
Ceitec does not market the final product, such as labels or tags. Rather, the company provides the chips, which give the necessary intelligence for these tags, and the manufacturers of vehicle identification tags carry out the marketing to the toll operators, or directly to end customers. For contractual reasons, Ceitec says it cannot disclose the companies that use its chips.

Currently, São Paulo and the Brazilian federal highways granted by ANTT use the toll solution with the ARTEFATO SJ5511 RFID protocol. In addition, the solution can be used in the point-to-point system on São Paulo highways granted by the São Paulo State Public Transport Regulatory Agency (Artesp), as well as in Brazil-ID system portals and at most malls throughout the country.

The Ceitec chip, launched in July 2016, was developed by a team of 25 professionals. The project was successfully completed, and more than one million chips have already been sold, a mere 13 months after it began.

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