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EVRYTHNG, Avery Dennison RBIS Join Consumer QR Code Data With EPC RFID
The Active Digital Identities solution enables brands and retailers to create a GS1-standard label that they can use via RFID, and that consumers can access with their QR-code-scanning smartphones.
The RFID tag would be read as the product moved from the manufacturer through the supply chain to the store, and as it was then received and put on display at the store. Typically, RFID tags have completed their useful life at this point, unless they are used for managing returns.
With the 2D bar code printed on the label as well, linked to the EPC RFID number, companies can allow consumers to access some of that data. For those that want to enable customers to purchase a product using their cell phones, the firm reports, the ADI solution would make that possible.
After taking the product home, the shopper could continue to interact with that item's tag to access information about it, or to learn where parts, replacements or accessories could be purchased. Businesses could then use the ADI in the cloud to create business analytics around the customer's behavior, such as how often that person accessed content via the tag, and what content interested him or her.
While some businesses are looking into applying the new GS1 EPC standards for encoding on their product items—which link directly with Active Digital Identities—as they are manufactured and tagged, the ADIs can also be applied with the GS1 identifiers in existing QR codes, as well as RFID or other GS1 identifier labels. "That allows a company already using GS1 identifiers to easily digitize their products," Murphy states.
Billions of tags worldwide already have a GS1 identifier in the form of a bar code or EPC UHF RFID tag, Murphy says, though the solutions are fragmented. "What EVRYTHNG does is provide a digital ID in the cloud," he explains, "where any data about that item can be stored and managed throughout the product lifecycle."
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