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London Airport Enables Proximity Apps With BLE Beacons
Gatwick Airport's 2,000 Bluetooth Low Energy beacons, from Pointr Labs, are transmitting to the phones of passengers and airport personnel, so that the airport, airlines and stores can build apps that guide passengers to flights, offer them promotions at nearby stores, and provide location data to staff members responding to calls.
Jun 12, 2017—
London's Gatwick Airport has installed 2,000 Bluetooth Low Energy (BLE) beacons across its two terminals to help passengers navigate their way to flights, as well as receive push notifications. The beacon system, known as the "indoor blue dot," was provided by Pointr Labs. The solution is live now, but it is likely to be a few months before any apps deploy functionality that employees and passengers can use. The goal is for numerous apps to be built to use the proximity-based data, including by the airport, airlines and stores.
Gatwick Airport is one of four major international airports serving the London area. In 2016, 43.2 million passengers traveled through the facility—a number up by 7.1 percent compared to the year prior. In late 2015, the airport launched its Community App to help employees communicate with each other and to view flight details. However, neither this app nor any customer-facing airline apps had used technology for proximity detection.
What functionality gets delivered to end users will depend on those developing the apps, Chacko says. For instance, he adds, in the case of an airline, "They could show the route to departure gate, if the boarding pass information is already available in the app." Vendors, in the meantime, could provide offers or coupons to passenger as they pass stores.
First and foremost, the technology could provide wayfinding capability. Airports, in general, can be complex places to navigate, Chacko points out, so Gatwick opted to launch the BLE-based system to help passengers access indoor navigation maps—which, in the long run, can be used, along with airport, airline and other third-party apps, to enhance the experience of being at the airport, he says.
Wayfinding could not only direct passengers quickly to their departing flight gate or to the proper security line, but could also assist them in finding the nearest bathroom or ATM machine. "Easier navigation has the the potential to reduce the number of missed or delayed flights," Chacko states, "because airlines can deliver proximity-based flight information to passengers."
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