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All-in-One POS Solution Accepts NFC, Credit and Debit Card Payments

The system, provided by Connect&GO and Mobeewave, was used at the Quebec Sugar Shack at this week's South By Southwest festival to enable attendees to buy drinks with an NFC wristband, or with a credit or debit card—all captured via the same mobile POS device.
By Claire Swedberg

In addition, employees with cameras mingled with attendees and took pictures of them. After taking a picture, a worker used a Famoco reader to read the wristbands of everyone photographed. That data was then sent via a Bluetooth connection to the camera, which used a Wi-Fi connection to transmit the information to Connect&GO's server.

Software hosted on the server then forwarded the picture to the e-mail address of each wristband wearer, and also posted it to the social-media pages of any individuals who provided their accounts for that purpose. The interaction also qualified participants to be entered into a contest to win two round-trip tickets and admittance to the C2 Montreal Conference, to be held in May.

The wristband technology was also used to manage crowd flow, Palermo says. Although it distributed 2,000 wristbands, the venue only accommodated 800 attendees at a time. Tracking such a large number of people traditionally requires a manual counting method with a clicker device, he notes—but with the NFC wristband, the system automatically monitored how many people entered and exited, and thus the real-time number of partiers at any given time. Once the maximum occupancy was reached, the system could alert personnel on their Famoco reading devices, so that they would not admit anyone new until others left.

Prior to the SXSW event, Connect&GO and Mobeewave conducted several trials of the cashless payment service at events throughout Montreal. Multiple companies have now begun discussing adoption of the technology for future events, Palermo reports.

Wristband use for payments has been proving to increase the quantity of consumer spending by 30 to 40 percent on average, Palermo says. This, he adds, makes the technology a popular choice for point-of-sale systems.

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