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Alien Technology offers new passive UHF RFID readers ••• Metalcraft intros tiny tag with long read range ••• AsReader device turns smartphones into RFID reader-writers ••• Smartrac releases new RFID and IoT solutions for retail ••• New RFID label from Checkpoint Systems boosts merchandise visibility ••• Swatch Group creates mini Bluetooth chip for Internet of Things ••• STMicroelectronics unveils new NFC RFID tag ICs for long-range contactless communication.
By Rich Handley

Smartrac Releases New RFID and IoT Solutions for Retail

Smartrac is demonstrating its RFID and Internet of Things solution portfolio at this week's EuroShop 2017 conference, taking place in Duesseldorf, Germany. The company is presenting its products in tandem with such partners as Catalyst, r-pac and Temera.

At the conference, Smartrac is showcasing brand- and retail-specific products and solutions in a real-world scenario, integrated into a live apparel store environment, with a full range of consumer experience use cases provided via 3D perspectives and presentations. Smartrac is also demonstrating its Metrics in-store analytics solution, which the company says can boost sales and increase gross margins through end-to-end supply chain visibility and real-time analytics. This IoT solution can provide comprehensive reports to optimize the in-store and on-shelf availability of merchandise.

The company recently announced its Near Field Communication (NFC)-enabled U.S. Ski Team (USST) outerwear collection, presented by the international ski and performance lifestyle brand Spyder. In collaboration with Catalyst and Blue Bite, Smartrac's Experiences solution enables Spyder to integrate NFC technology into its USST collection. This allows wearers to engage with real-time and dynamic content, including Spyder's social-media feeds, featured videos, ski events, and USST members and rosters. The Experiences solution includes contextual and location-based information, such as snow conditions, trail maps and points of interest.

On the product side, Smartrac is presenting its portfolio of RAIN RFID tags and inlays, which have been certified pursuant to the University of Auburn's ARC testing system and graded using GS1's Tagged Item Performance Protocol (TIPP).

"In a seamless continuation of its impressive display at NRF Retail's BIG Show 2017 less than two months ago, Smartrac again offers proof of its commitment to the brand and retail market," said Stefan Rassau, the head of solutions in Smartrac's Intelligent Things Business division, in a prepared statement. "With strong and retail-savvy partners such as Catalyst, r-pac and Temera supporting us at our booth, we will be showcasing IoT-based solutions that have the potential to literally re-invent brands and retail. Spyder's USST collection provides a real and up-to-date example of what Smartrac and its partners can do for brands wanting to provide their customers with an outstanding consumer experience, right here and right now."

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