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Asian Art Museum Enhances Visitor Experience With BLE Beacons

The museum, using technology from Cuseum, has been providing location-based content for app-using visitors, while its long-term goals include ticket purchasing, membership drives and possibly RFID-enabled tools.
By Claire Swedberg

While the museum is using the beacons to bring information to visitors regarding key exhibits, says Jonathan Lee, Asian Art Museum's head of digital experience, it intends to utilize the system as part of the Digital Optimized Visitor Experience in other ways as well. "Our intention," he explains, "has been that we look at the technology with a holistic approach."

Currently, individuals who visit the art museum can opt for an enhanced experience by downloading the museum's app on their iOS device. That app is provided using Cuseum's mobile-engagement solution.

Cuseum's Brendan Ciecko
If the device's Bluetooth radio is turned on, users can begin receiving object-based content offers when they come within range of each of Cuseum's beacons throughout the facility. An individual can choose his or her language, as well as view history, images and videos related to each item.

The museum can also use the technology to tailor the information that visitors receive, based on the interests they input upon arriving at the museum—though it is not yet offering that feature. If a person were to use it in this way, he or she could indicate an interest in ceramics, for instance, and then be directed to pieces in that category.

"We're still trying to decide what is the best mix for our audience," Lee says. Some visitors are older and less interested in using a smartphone or tablet to access data digitally, he notes, while others may be enthusiastic about some features, but not want to feel they are being inundated with messaging.

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