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RFID News Roundup

Omni-ID broadens its active tag product line ••• Tego releases multi-platform operating system ••• Proximity Technologies launches suite of Bluetooth beacon products ••• Smartrac announces partnerships with Plastilam, Catalyst ••• AIM publishes guidance on data content and structure for passive tags ••• Atlas RFID Solutions opens new Asian office.
By Beth Bacheldor

Smartrac Announces Partnerships With Plastilam, Catalyst

Plastilam, a provider of RFID hotel key cards, has announced a contract to purchase millions of secure Smartrac Prelam inlays for contactless access cards throughout the next three years. In a separate announcement, Smartrac has announced a partnership with Catalyst Retail Solutions.

Smartrac inlays are designed to provide a gapless proof of authenticity and origin for contactless cards and products, according to Smartrac. Smartrac Prelam inlays combine NXP Semiconductors' Mifare chips and Smartrac's antenna technology. NXP's Mifare ICs and Smartrac's Prelam inlays are fully compliant with the EAL4+ Common Criteria and ISO standards. According to Smartrac, the deal with Plastilam confirms that there is a clear trend toward enhanced security and extended services in the hospitality, leisure and entertainment markets.

"Our customers depend on us to provide the best solutions possible for their hotel key card needs," said James McGuire, Plastilam's director of sales, in a prepared statement. "With their state-of-the-art products and superior attention to quality, we are pleased to have Smartrac as a trusted partner. Our hospitality clients can rest easy knowing they are getting the best product coupled with outstanding service every time."

Smartrac also struck a deal with Catalyst, a global supplier of retail solutions. The two have signed a memorandum of understanding to develop RFID and Internet of Things solutions designed to help retailers and brands leverage data to improve in-store performance and optimize customer experiences and product lifecycles.

Smartrac and Catalyst have independently developed and marketed solutions based on RFID technology and the IoT for brands and retailers. By combining their respective strengths, the two companies say they are better positioned to respond to increasing market demand for solutions that enable compelling services for retailers, brands and consumers.

As part of the agreement, the companies report, Smartrac will contribute its RFID experience, its IoT capabilities as demonstrated by its Smart Cosmos IoT delivery platform, and its Retail Store Optimization and Smart Brand Experience solutions. In addition to its retail technology solutions, the companies add, Catalyst draws upon its knowledge and expertise in the supply chain and retail industries, as a part of Li & Fung, a leading consumer goods design, development, sourcing and supply chain management company.

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