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Checkpoint releases circular tag for health, beauty products; boosts production capabilities ••• Farsens unveils prototype RFID sensor tags ••• RFID, RTLS adoption to rise in warehouses, according to Zebra study ••• Startup reelyActive launches Bluetooth-enabled customer-tracking service ••• STiD unveils two new UHF RFID tags for aerospace, oil and gas industries ••• GS1 UK survey shows growing RFID adoption by apparel sector ••• Radley and Smart Label Solutions announce partnership.
By Beth Bacheldor

Startup reelyActive Launches Bluetooth-enabled Customer-Tracking Service

Canadian Internet of Things (IoT) startup reelyActive has announced the launch of Pareto, a cloud platform for connected spaces. The platform is targeted at the owners and managers of physical spaces, such as retail stores, co-working spaces and entertainment venues, and is designed to let them visualize and understand the visitor traffic within their space. By sensing and measuring real-world behavior, reelyActive explains, they can optimize what matters for their business.

The Pareto service features a Bluetooth Low Energy (BLE) radio that reelyActive calls a sensor or reelceiver, which connects to a computer via reelyActive's USB hub. The sensor anonymously detects BLE devices—such as BLE-enabled smartphones, wearables like Fitbit, electronic appliances and beacons—within its vicinity and then streams their wireless packets to a computer.

The Pareto starter kit includes reelyActive's USB hub (left) and reelceiver.
Unlike most vendors in this space, reelyActive reports, the company does not offer a full-stack solution, but instead allows customers to choose from an array of third-party analytics and engagement platforms that complete the package. Most notably, Pareto integrates seamlessly with Google Analytics, an industry-standard tool with a capable free tier. Those who already use Google Analytics to understand behavior on their websites can now use that same tool to understand real-world behavior within their store or venue, reelyActive explains.

A Pareto starter kit comes with reelyActive's sensor and USB hub, and includes a three-month trial of the cloud-based platform. Following the trial's completion, customers can choose from a variety of plans, ranging from enterprise-grade to open-source. The starter kit can be purchased for CAN$199 (US$159) at getpareto.com.

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