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Reebok, Music Festival Reach Out to Visitors With iGotcha RFID Solution

The athletic apparel company is using iGotcha Media's solution in its Innovation Showroom, while Grand Fetes Telus employs the technology for access control and linkage to social networking, pictures and contests.
By Claire Swedberg
Mar 14, 2016

Athletic footwear and apparel company Reebok is using an RFID-based solution provided by a Montreal digital signage company called iGotcha Media to display product information to visitors at its Innovation Showroom. Canadian music festival Grand Fetes Telus is also employing iGotcha's RFID-based solution, to provide concert goers with automatic access to venues, and to take pictures, share information with social-media networks and participate in contests.

IGotcha launched a decade ago to provide interactive content to consumers at cafés and other businesses, via tablets and digital signage. The company offers software for the digital signage it provides, along with wayfinding software, apps and event marketing with interactive displays.

At Grand Fetes Telus, attendees tap their tickets against an RFID reader built into a kiosk, and then follow prompts on the touchscreen to share pictures, like bands on social media or enter contests.
"We're a software company at our core," says Kyle Pilot, iGotcha Media's technology VP. "We offer an experience that pulls data from new technologies." That includes facial recognition, radio frequency identification and other types of sensors, he adds.

Recently, the firm has been offering Near Field Communication (NFC) RFID functionality to link individuals with their location or product of interest, thereby prompting a response on the signage. It began working with Reebok several years ago, Pilot says. At Reebok's Innovation Showroom, located at its headquarters in Canton, Mass., retailers can view Reebok's latest product offerings and learn more about the company, its manufacturing facilities and the products themselves. In October 2015, IGotcha provided Reebok with a solution that included large video screens mounted on three of the room's four walls, for displaying content regarding the company and its products. With RFID, iGotcha has enabled Reebok to offer more than that, however—it can also ensure that the content is displayed at the appropriate times and about the correct product.

"RFID was used in the innovation room to explain future concepts that Reebok is working on," says Bill McInnis, Reebok Future's VP. "RFID allowed us to 'play' the room, using shoes or objects to advance the storytelling in a seamless way."

First, a presenter brings a tour group to the room. That individual has an RFID tag with an NXP Semiconductors NTAG213 13.56 MHz NFC chip attached to a watch, or a tablet he or she is carrying. A door lock with a built-in Advanced Card Systems (ACS) ACR122U reader is located at the door. The presenter taps his tag against the reader, which captures the unique ID number of that tag. The software confirms that the tag is linked to an authorized individual and unlocks the door.

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