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Smartrac unveils Midas+ NFC inlay designed for gaming ••• Tagstand to distribute TapTrack Bluetooth NFC readers ••• Whistler Blackcomb resort adds RFID-timed hiking trails ••• Kontakt.io beacons help boost Carrefour store's mobile app usage ••• RFID-enabled payment system to encore at Squamish Valley Music Festival.
By Beth Bacheldor

Kontakt.io Beacons Help Boost Carrefour Store's Mobile App Usage

Kontakt.io, a startup provider of beacon hardware, as well as back-end and software-development services, has announced that a store operated by multinational retailer Carrefour in Tunisia saw a big boost in mobile app engagement when it added Bluetooth beacon technology, along with proximity and content features, to one of its mobile apps. User engagement with the application has jumped by 400 percent, Kontakt.io reports.

Pixels Trade, a Swiss interactive agency, pitched Carrefour on the potential of adding context to the existing mobile app, and Carrefour decided to give it a try, the company explains. Pixels Trade deployed approximately 50 Bluetooth beacons from Kontakt.io at one store in Tunisia, and then integrated the existing app with Kontakt.io's application programming interface (API). The goal of the project, which launched in October 2014, was to enhance customer experience, boost engagement and, eventually, increase sales.

Kontakt.io beacons enriched the app and Carrefour shopping experience with new features, according to Kontakt.io, including welcoming a shopper once he or she enters a store, suggesting products based on previous or current purchases, and displaying coupons.

Within seven months, the quantity of the store's app users increased by 600 percent, the amount of time customers spent on the app increased by 400 percent, and the proximity data gave Carrefour a sample of data indicating where the shoppers traveled throughout the store, and in what order. This helped the store to improve what it offers, Kontakt.io notes, and indicated where to further increase the store's profitability and opportunity to build customer loyalty.

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