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Clarisonic Adds RFID to Its Skin-Cleansing System
The company's Smart Profile product uses HF passive tags and readers to automatically adjust the settings of the motorized handheld unit, and to alert a user when a brush head needs to be replaced.
The tags were customized by Smartrac and Identiv, and utilize NXP Semiconductors' Icode SLIX 1K chip. Some of the customization included specialized adhesive and lamination material to ensure that the tag remains attached to the brush when exposed to the hostile environment of water, as well as various skin-cleaning formulations and brush-sanitizing compounds.
The tag is encoded not only with its unique ID number, but also with data regarding the type of brush head to which that tag is mated. The motorized device uses this information to ascertain which speeds and pulse settings to make available to the user. The tag's memory also records the number of minutes that the brush has been used.
To date, Straka says, the company has received positive consumer feedback about the Smart Profile device. "Sales of RFID-enabled brushes will be monitored over 2015," he states, "to better understand brush head replacement rates toward the ultimate target of replacement every three months."
At this year's RFID Journal LIVE! conference and exhibition, being held on Apr. 15-17, in San Diego, Calif., Straka will describe how his company is using RFID technology. During the event, the Smart Profile product will be a contender for this year's RFID Journal Award for Best Use of RFID to Enhance a Product or Service (see Finalists Unveiled for Ninth Annual RFID Journal Awards).
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