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Brazilian Clothing Wholesaler Invests in RFID

One of the country’s largest distributors of baby and children’s apparel, Brascol has cut the average time it takes its customers to check out their purchases by 65 percent.
By Edson Perin
Aug 13, 2014

Brazilian children clothing wholesaler Brascol is tagging the merchandise that retailers buy at its wholesale outlet, and has installed RFID-enabled checkout system to enable faster purchases by those customers. The RFID system, supplied by iTag Technology, relies on RFID tags made with NXP Semiconductors’ Ucode7 UHF chips to quickly identify a shopping cart’s contents.

With the old checkout system, it used to take as long as an hour for the average Brascol customer to process the 500 or so items the customer had loaded into a shopping cart. After Brascol installed the RFID system a few months ago, the amount of time needed to check out 500 items was reduced to 20 minutes.

"This is a huge gain in speed that is directly perceived by customers. We believe this will bring well-being and consequent loyalty of our customers," says Nina Kudagawa, manager of Brascol, which has operated in 25 years Mega Polo Moda Mall, in São Paulo.

An RFID reader located inside the Brascol store lets customers quickly see what is in their carts and how much the merchandise will cost them.
The project’s implementation took into account the best time to get the results. Depending on the volume of products and inventory turnover, the quantity of RFID tags needed could be large, so it was critical to enable a project with payback not exceeding six or eight months. "In recent years, there has been a drastic reduction in the cost of RFID tags and other components, which enabled the customer’s investment in the solution," says Sérgio Gambim, project coordinator and director of ITAG.

Brascol’s Nina Kudagawa
The main business factors that motivated the project, says Kudagawa, are related to Brascol’s objectives of providing quality services and flexibility and more efficient shopping, taking care of its customers welfare. “When the goods being purchased are packed up, they pass through the portal again to see if everything is correct, that all products that should be inside are there. This gives us a guarantee of good service to the clients and makes sure they're taking all what we bought," attests Kudagawa.

During the past three years, Brascol worked with ITAG on the solution’s design, development and processes. "We deliver to our customers large volumes of products every day," says Kudagawa, for whom the challenge is to improve the agility of critical processes, such as the shipment of large volumes.

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