Home Internet of Things Aerospace Apparel Energy Defense Health Care Logistics Manufacturing Retail

Bristol Rhythm & Roots Reunion Music Festival Opts for RFID

The event's organizers have selected a new RFID solution from Vendini, which is providing RFID wristbands, handheld and fixed HF readers, and hosted software for managing access control and ticketing data.
By Claire Swedberg
Dec 18, 2013

Bristol Rhythm & Roots Reunion, a three-day music festival held in the twin cities of Bristol, Va., and Bristol, Tenn., will be the first to use a new RFID-based ticketing and access-control solution provided by a San Francisco firm called Vendini. The California company will supply RFID-enabled wristbands for everyone onsite—whether personnel, performers or ticket holders—for the September 2014 event. Vendini will also provide handheld and fixed high-frequency (HF) RFID readers, as well as hosted software for managing access control and ticketing data.

Traditionally, says Keith Goldberg, Vendini's marketing VP, Vendini is a ticketing solution company that provides marketing and fundraising solutions as well, for use at concerts, sporting events, casino and tours. The firm was launched 11 years ago to provide a ticketing system for theater performances in the Bay area, he explains, and quickly began to expand across the United States in a variety of venues.

Vendini's Keith Goldberg
Last year, the company built a software package for both ticketing and access control. The purpose, Goldberg says, was to bring the two typically disparate systems together, to be sold as a package, managed by Vendini on its own hosted server. The firm found, however, that managing access control is complex for many venues, since access control—unlike a single ticket that an audience member would purchase—has many categories comprising staff members, vendors and performers, each with unique access authorization, and personnel onsite during events must be able to keep all of those details straight. For example, he says, at a typical music festival, there may be 50 different levels of access that individuals carry—since there can be 20 stages or more at any given venue, and an individual can be granted permission to access any or none of them, and to go behind the stage or enter other areas. Access details are usually identified by means of color-coded stickers on passes worn around the neck.

The paper-based system not only could be confusing, but it could also be abused, since individuals could use a bogus pass that could easily fool a worker. Therefore, Vendini created an RFID solution employing HF 13.56 MHz RFID tags built into wristbands that are worn by everyone at the venue, whether staff members, volunteers, audience members or performers. That wristband would then be interrogated by a combination of fixed and handheld readers at the entrance to the event, and at various locations within the building.

Bristol Rhythm and Roots Reunion has begun selling RFID-enabled wristbands to audience members for its September show. Vendini, which has been the festival's ticketing service provider for several years, is managing the event with its own software. The company began receiving orders for the wristbands this month, Goldberg says, which are expected to begin shipping to those ticket-holders in May 2014. The wristbands might be supplied by multiple vendors, and can be made with RFID inlays from various vendors. However, each wristband contains an NXP Semiconductors Mifare chip compliant with the ISO 14443 standard.

Login and post your comment!

Not a member?

Signup for an account now to access all of the features of RFIDJournal.com!

Case Studies Features Best Practices How-Tos
Live Events Virtual Events Webinars
Simply enter a question for our experts.
RFID Journal LIVE! RFID in Health Care LIVE! LatAm LIVE! Brasil LIVE! Europe RFID Connect Virtual Events RFID Journal Awards Webinars Presentations