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Cellular Service Provider Manages Its Reps Via NFC

Lycamobile is using Crystal Ball's RFID-based solution to monitor its salespeople around the world as they make calls to resellers of international calling cards.
By Claire Swedberg
Tags: Retail
Aug 07, 2013

Lycamobile, a mobile virtual network operator (MVNO) with more than 30 million customers across 16 countries, is growing, with its entry to the U.S. market this year. As it expands, the company is sending its sales staff to reseller locations in North America and throughout the world to sell international calling cards to vendors. To manage those workers and their sales visits, the company uses a RFID-based solution from Crystal Ball that helps identify when an individual arrives and leaves a customer site.

In 2009, Crystal Ball developed Mobile Track, which monitors workers' whereabouts via the GPS module built into their cell phones, and this year, it added a version with Near Field Communication (NFC) RFID functionality. While GPS tracks the location of the phone, NFC data identifies the time when a worker arrives at a specific location and again when he leaves. Lycamobile tested the Mobile Track with NFC in the winter 2012, with U.K. staff, and has now begun a permanent roll out throughout Europe, with plans to extend the technology to all its worldwide sites.

Crystal Ball's Raj Singh
Crystal Ball's managing director, Raj Singh, says his company designed the solution with two needs in mind—to improve the safety of personnel when in the field or alone, and to track the location of people who accomplish their work away from an office.

Lycamobile wants a way to track the activities of its workers around the world as they make sales calls throughout their days. To accomplish this, the company provides each member of its sales team with a Samsung Mini 2 Android-based mobile phone, which comes with GPS location functionality as well as an NFC reader. The phone's unique identifier is linked to the user in Crystal Ball's software.

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