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A Plethora of RFID Products

Vendors are innovating, and that's good for end users.
By Mark Roberti

Now, the biggest challenge the industry faces is letting people know that the products that can solve their business problems exist (see Great Products Need Strong Marketing). The vast majority of end users don't know how far the industry has come during the past three or four years. They still think passive UHF doesn't work around water or metal, and that RFID is unreliable.

But some firms are growing more confident that RFID can solve their business issues. I have spoken to many RFID providers this year, almost all of whom tell me that their business is good. End users are taking less time to decide to invest in RFID solutions.

That means RFID companies will soon have greater revenue to invest in new products, and my guess is that as their business begins to grow, they will hire marketing professionals to promote their solutions. A few are already advertising new products being unveiled at LIVE! in advance of the event.

If more RFID providers begin to advertise their products, companies in myriad industries within nations worldwide will become aware that solutions to their problems are available. When this happens, RFID Journal looks forward to reporting on these developments.

Mark Roberti is the founder and editor of RFID Journal. If you would like to comment on this article, click on the link below. To read more of Mark's opinions, visit the RFID Journal Blog, the Editor's Note archive or RFID Connect.

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