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Russian Tag Company Reaches for a Worldwide Audience

Mikron, which makes Moscow Metro's RFID-enabled subway tickets, is marketing its HF and UHF passive tags through new distributor GoGlobal, with a focus on logistics and retail applications.
By Claire Swedberg

The company manufactures RFID inlays, cards and labels onsite, incorporating its own chips or those of third-party manufacturers, as well as custom-designed antennas for adhesive labels or hangtags, cards, tickets or inlays. It is now targeting the worldwide logistics and apparel markets, including in North America.

Mikron is GoGlobal's primary client, says Ernst Weissbach, GoGlobal's marketing director, who has a 40-year history in the semiconductor industry, including representing Arizon RFID Technology, a Taiwanese manufacturer of RFID tags, inlays, cards and tickets. Weissbach has built a network of customers for his previous client's products, he reports, and is now introducing those customers to Mikron's offerings. Weissbach says he is presently in discussions with potential Mikron product users in North America and Western Europe, including apparel manufacturers and department stores.

GoGlobal's Ernst Weissbach

In addition, Mikron manufactures analog integrated circuits, Schottky diodes and light-emitting diode (LED) drivers, as well as RFID chips and inlays, for a variety of applications, including banking, payment systems and access control. The company claims it can offer inlays and labels for custom prototype orders within four to six weeks. For most of its RFID inlays, cards and labels, Mikron utilizes chips supplied by NXP, Infineon and Impinj. However, the firm also creates its own chips, when custom applications require it to do so. Mikron designs appropriate antennas for each tag in order to meet performance requirements, and uses third-party manufacturers to produce antennas according to its own design.

Mikron has designed a dual-interface IC known as the MIK51SC72D, with a contact interface complying with the ISO 7816 standard and a contactless interface complying with the ISO 14443 standard. The company manufactures not only the chip, but also the tag antenna, and assembles them on an inlay. The dual-interface inlay is currently in production for use in banking cards, digital-signature applications and tokens, Weissbach says, and several European companies are in talks with GoGlobal to deploy the inlays in payment cards.

According to Weissbach, one key selling point for Mikron's RFID products is its "complete production chain and, therefore, excellent quality control at all stages." The company, he explains, operates its own design center that enables a fast prototyping service, and offers flexible production, high manufacturing capacity, access to all major chip suppliers, customized products and competitive pricing.

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Nikolay Sergeev 2013-03-27 03:30:29 PM
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