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ODIN, Acquired by Quake Global, Releases iPad-based Solution

The company is marketing its EasyID system for the iPad tablet to health-care providers and other organizations, to help them track asset inspections via an RFID reader wand.
By Claire Swedberg
Jan 15, 2013RFID solutions provider ODIN has a new owner: Quake Global, a California-based supplier of remote asset-tracking technology. The acquisition, which took place on Dec. 31, 2012, will introduce Quake Global to the RFID market, while enabling ODIN to expand its customer base, according to Ronan Wisdom, ODIN's COO. The two companies will combine their engineering teams' expertise to continue developing RFID-based technology for tracking asset in the health-care sector, as well as in other markets. At the same time, ODIN has commercially released an Apple iPad-based asset-inspection system, known as EasyID, allowing hospitals and other users to conduct and monitor the inspections and maintenance of their health-care-related assets on an iPad, using an EPC Gen 2 ultrahigh-frequency (UHF) RFID reader with a Bluetooth connection.

Over the past few years, Wisdom says, ODIN has been exploring ways to further penetrate the health-care market with its RFID-based software and integrations services. To further that effort, the company acquired middleware and RFID appliance provider Reva Systems in 2010, in order to enable the production of scalable deployments (see ODIN Acquires Reva Systems) leveraging ODIN's EasyEdge operating system software.

Burlington Medical Supplies' customers are using ODIN's EasyID solution for the iPad tablet to track X-ray aprons.

"Throughout 2012, we've been looking at options to step up our availability to execute in the health-care market," Wisdom states. "The key for us has been greater scalability and distribution." His company was approached by three firms interested in acquiring ODIN, he says, and ultimately selected Quake Global. "They had the most fully developed vision for RFID in the health-care market," he explains, adding that Quake Global's culture regarding innovation and engineering also made it a good fit.

For Quake Global, which has declined to respond to requests for comment at this time, the ODIN acquisition will be its first foray into the radio frequency identification industry. ODIN will continue to operate out of its two offices, located in Ashburn, Va., and in Westford, Mass., and will provide technology under the ODIN name. Details regarding purchase price and other terms of the acquisition have not been made public.

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