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Sapient CTO Explodes RFID Myth

Sapient CTO says that RFID merely as a "suped-up barcode" is one of the leading myths in IT today. Its potential, he asserts, is far vaster.
Nov 11, 2004This article was originally published by RFID Update.

November 11, 2004—Anyone that has been following media reports on RFID will surely have read the technology referred to as "suped-up barcode" or "barcode on steroids". Ben Gaucherin, CTO of Cambridge, Massachusetts-based Sapient, a leading business and technology services firm, has identified precisely this oversimplified understatement as one of IT's strongest myths. According to Gaucherin, "RFID has the ability to affect so many different industries, markets, and communities in ways that no barcode, no matter how advanced, ever could." His assertion reflects a trend readers of RFID Update will have noticed in recent months: more and more stories about RFID address applications of the technology that have nothing to do with replacing bar codes. From VeriChip to Near Field Communication (NFC) to the RFID-based contactless payment movement taking hold around the world, it is clear that RFID has begun its aggressive move beyond the supply chain.

Read the article at The Financial Express
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