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RFID Journal Bets $10,000 on 5-cent Tags by 2008

Mark Roberti, founder and editor of RFID Journal, offered to make a $10,000 wager that 5-cent passive RFID tags will be available by 2008.
Aug 30, 2004This article was originally published by RFID Update.

August 30, 2004—In response to recent naysaying in the RFID industry that the $0.05 cost of tags is further off than previously predicted, Mark Roberti, founder and editor of RFID Journal, offered to make a public wager asserting the contrary: he is willing to bet $10,000 that "end users will be able to buy passive UHF RFID tags for 5 cents in volumes of 1 million or more by the end of 2008." Roberti argues that the next two years will see companies establishing the software and hardware infrastructure which will serve as the base for enormously high volume RFID tag purchases in 2007 and 2008. By that time, the current technological hindrances to cheaper tag production will have been solved. The confluence of these two events will all but ensure the availability of 5-cent tags. Whoever decides to take Roberti's bet will be required to explain his or her position in an RFID Journal guest column. As of press time, no one had stepped up.

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