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RFID News Roundup

Thinfilm helps Hopsy deliver smart beer to craft brew market ••• Confidex unveils secure RFID label with NXP Ucode DNA chip ••• Genesis Health System implements RFID-enabled nurse-call system ••• Turck says new ARGEE technology can help factories simplify RFID integration ••• Beacons set to drive coupon redemption, according to Juniper Research ••• United Lincolnshire Hospitals NHS Trust deploys RTLS.
By Beth Bacheldor
May 26, 2016

The following are news announcements made during the past week by the following organizations: Thin Film Electronics, Hopsy; Confidex; Genesis Health System; Turck; Juniper Research; and United Lincolnshire Hospitals.

Thinfilm and Hopsy Deliver Smart Beer to the Craft Brew Market

Thin Film Electronics (Thinfilm), a provider of printed electronics and smart systems, has announced a partnership with Hopsy, a local craft beer marketplace and beer delivery service. The two companies will collaborate to integrate Thinfilm's NFC OpenSense technology into a variety of locally produced craft beers across the United States. The wireless NFC tags will enable microbreweries to engage with and educate consumers, as well as differentiate their respective brands.

Each bottle of beer that Hopsy delivers will be fitted with an NFC OpenSense RFID tag.
Thinfilm's OpenSense product line features thin, flexible labels that can both detect a product's "factory sealed" and "opened" states and wirelessly communicate information to consumers via the tap of an NFC-enabled smartphone. The tags were initially designed for use on bottles, in order to authenticate a bottle's contents or to indicate (when the tag is read) if its seal has been broken (see Thinfilm Launches OpenSense Printed NFC Sensor Label for Bottles).

Hopsy enables consumers to order fresh draft beer from local breweries and have it delivered to their door. The beer is packaged in 32-ounce glass containers known as growlettes, each of which will feature an NFC OpenSense tag as part of its label. Hopsy reports that it will work with its partner breweries to deliver a range of rich content through the NFC tags, including brewery information, product details, videos and more. Hopsy currently offers more than 20 different beers from 12 San Francisco Bay Area breweries, and plans to access more beers and breweries soon. The company intends to launch the first growlettes featuring Thinfilm's NFC labels by mid-June 2016.

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