Apr 30, 2013Despite the explosion of online choices, customers still value seeing and touching merchandise firsthand, an experience only
available to them in a brick-and-mortar store. When retailers add the cutting-edge benefits of radio frequency identification technology to that unique advantage, they help close the all-too-common gaps in service, information and inventory of traditional retail, and open greater opportunities for sales and customer satisfaction. Motorola explains how RFID empowers retailers, elevating shopping into an enriching and positive experience. (9 pages)
Transforming the Customer Experience With RFID
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