Vail Resorts, the leading mountain resort operator in the United States, saw an opportunity to improve guests’ experience while they prepare to board ski lifts. Because staff members had to physically scan visitors’ bar-coded tickets or season passes up close using a bar-code scanner, the skiers had to first unzip their jackets, take off their gloves and fumble with ski poles before presenting their passes. Learn how Vail implemented a unique RFID photo ID solution that improves guest satisfaction with effortless, long-range pass confirmation; frees guests by enabling cashless payments for resort services; helps gather more guest-usage information for targeted marketing; and decreases season-pass fraud—all at the same time.
Presenters: Andy Shenberger, Senior Director of IT, Vail Resorts; Christine Russell, Partner Business Manager for RFID, Zebra Technologies
