RFID Increases Efficiency and Improves Visibility For Beauty Brand

Published: April 8, 2019

Cosmetics are big business in Brazil, boasting the world’s second-largest beauty market. Brazilian cosmetic company, Boticário Group, is using RFID to improve efficiencies and increase inventory accuracy. The initial installation took place in their distribution center in São Gonçalo dos Campos, BA with tags added to each product shipped to 4 site locations. The technology has enabled Boticário to eliminate out-of-stocks and improve visibility. Learn how the firm plans to use item-level RFID inventory management to support its digital supply chain initiatives.

Speaker: Gustavo Lichtenecker, Head of Supply Chain Development, Boticário Group

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