RFID Branding and Marketing Strategies

Published: February 22, 2013

RFID Journal and Burnell Reports have co-produced the “2011 RFID Marketing Strategies Report” and the “2011 RFID Branding Report.” Based on survey responses from more than 500 individuals, these reports reveal which brands are the most recognized and respected in the RFID industry; where end users, systems integrators and resellers get information about RFID technology and vendors; which sources of information they value most; and much more. This free, one-hour webinar will highlight some of the key findings, including which information sources RFID buyers will use most in 2011, and present a case study of how one organization is using high-value content to improve its brand recognition, thought leadership and lead-generation capabilities.