Laying the Foundation For an Omnichannel Strategy With RFID

Published: November 14, 2016

Using the analogy of building a house, Dr. Bill Hardgrave will discuss the key components of omnichannel retail and how each component is integral to having a successful and sustainable initiative. Critical to any house is a proper foundation— in this case, the foundation of omnichannel retail is high inventory accuracy, enabled by RFID. With each of the omnichannel components, key metrics will be discussed and insight into how to evaluate the success of an omnichannel initiative will be given. Pitfalls to avoid will be provided to ensure your omnichannel house is built on solid ground.

Speaker: Dr. Bill Hardgrave, Dean, Harbert College of Business , Auburn University