This year is likely to bring RAIN-RFID connectivity to more than 20 billion items. This represents impressive volume, but the penetration rate is still below 10 percent—even in the retail market segment. For the RAIN RFID industry, this presents a huge business growth opportunity, as well as a significant manufacturing scalability challenge. Source-tagging of items benefits everyone throughout the supply chain and is largely based on RAIN RFID inlays. While this approach is still dominant and cost-efficient, the industry needs to find new ways to implement embedded tagging and tag encoding efficiently at massive volumes. Consider the analogy of newspaper printing houses, in which the production of morning papers is definitely not based on desktop printers. In this webinar, industry experts will outline alternatives for how the RAIN RFID industry can increase the productivity of smart labels. It’s not always necessary to invest in new machines. Indeed, RAIN RFID capability can be retrofitted in existing production machines in labeling, packaging and other industrial manufacturing processes. Learn how various process steps can be merged in a single machine. You’ll be relieved to discover that introducing RAIN capability into your production need not turn into a PLC programming championship. All of this will help you to scale up your production and business as the industry heads toward an annual rate of 100 billion RAIN-enabled items and beyond.
Speakers:
Chris Schaefer, RFID Market Development, Zebra Technologies Corp.
Juho Partanen, Business Development Director, Voyantic Ltd.
James Goodland, Director, RAIN RFID Solutions, NXP Semiconductors