Nov 08, 2010In 2007, RFID Journal established the RFID Journal Awards to recognize excellence in the industry among both end users and providers of radio frequency identification technology.
Last year, we created the RFID Special Achievement Award to recognize individuals who have contributed to the RFID industry (see 2010 RFID Journal Awards: Best New Product and Special Achievement). This year, we are introducing the RFID Green Award, which will be given to the end-user company that has demonstrated the best use of RFID technology to improve the environment, increase recycling or enhance sustainability (see RFID Journal Issues Call for Submission for Awards, Adds New Category.
Most of the judges from the 2010 conference have agreed to help us again in 2011, and we are now seeking judges for the new RFID Green Award. Submissions are due by midnight on Jan. 31, 2011. Judges will have one month to award scores to the top three submissions, and the winners will be announced at RFID Journal LIVE! 2011, which will take place on Apr. 12-14, at the Orange County Convention Center in Orlando, Fla.
If you are an academic who has no involvement with the companies likely to submit, and would be willing to serve as a judge, please
contact me via e-mail.
Each year, solutions providers inevitably ask me why we give the award to an end user when it's the systems integrator that designs and deploys the solution. The reason is simple: We are trying to encourage adoption of RFID technologies by highlighting successful implementations. This will enable other companies to benefit from using RFID, and will grow the overall size of the market. I believe this is in everyone's interest.
Mark Roberti is the founder and editor of RFID Journal. If you would like to comment on this article, click on the link below. To read more of Mark's opinions, visit the RFID Journal Blog or the Editor's Note archive.