Smart Products: Protecting Brand Loyalty With NFC RFID

By Doug

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Arjowiggins, one of the largest paper manufacturers worldwide, has developed a paper product with integrated Near Field Communication (NFC) RFID tags. The product, known as PowerCoat Alive, provides users with uniform NFC-tagged paper sheets that can be modified as necessary for use on packaging, labels, business cards or other paper-based products that can be tracked electronically. Learn how the product is being used for brand protection or loyalty...

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