Innovative Marketing: Museum Visitors Become Designers With NFC

By Doug

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When visitors arrive at the Cooper Hewitt Smithsonian Design Museum, they receive a device containing an electronic drawing implement with a stylus on one side and a Near Field Communication (NFC) reader on the other. Visitors can use the device to capture information and patterns from exhibits identified by NFC labels, and to then send the pattern to an interactive screen, enabling them to use the stylus to add to the design. A bar-coded ID number,...

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