Innovative Marketing: Charity Uses RFID to Create Buzz at Event, Part 2

By Doug

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We Day is an annual youth-empowerment event organized by the Free the Children charity. Held in cities across Canada and the United States, We Day events feature speeches and performances from global leaders, social activists and public figures. Registrants to We Day 2014 received RFID-enabled wristbands that allowed them to link up their e-mail and social-media accounts. Once onsite, users scanned their wristbands at RFID kiosks, enabling them to ch...

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