- The initial emphasis of this alliance will be BLE-enabled cold-chain monitoring, needed for maintaining temperature compliance in the food and logistics industries.
- The partnership positions both companies to cater to global demand for ruggedized BLE IoT applications across industries.
Identiv has entered into a strategic partnership with InPlay, a provider of wireless System-on-Chip (SoC) solutions. The collaboration will focus on delivering Bluetooth Low Energy (BLE)-enabled tags and IoT solutions by combining Identiv’s tag engineering and design with InPlay’s NanoBeacon technology.
The initial emphasis of this alliance will be BLE-enabled cold-chain monitoring, a critical need for maintaining temperature compliance in the food and logistics industries. Future applications will expand to industrial automation, healthcare-related applications, smart packaging, and enhanced security for high-value assets.
Kirsten Newquist, CEO of Identiv, commented that partnering with InPlay will drive BLE technology as the next-gen standard for IoT applications.
“We are excited to develop solutions that meet the demands of cold-chain monitoring, particularly as this technology evolves in industries like food safety, logistics, and healthcare,” said Newquist is a press statement announcing the deal.
Partnership Priorities
Officials from both companies said the partnership is focused on producing innovative BLE-enabled IoT solutions tailored to high-value industrial use cases, such as cold-chain temperature compliance for food and logistics providers, and other high-value use cases such as asset tracking and patient tracking within healthcare settings.
Identiv’s specialty designs will be powered by InPlay’s IN100 SoC chipset family and manufactured at Identiv’s state-of-the-art facility in Thailand using the latest BLE production technologies. The IN100 SoC offers a combination of ultra-low power consumption, real-time tracking, and sensor integration in a compact design, features make it an ideal solution for IoT applications requiring BLE-enabled sensors and enhanced wireless communication capabilities, according to InPlay officials.
“Identiv is the perfect partner to help us bring our groundbreaking NanoBeacon technology to a wider global audience,” said Jason Wu, co-founder and CEO of InPlay Inc. “Through this partnership, companies around the world will be able to innovate more quickly and efficiently by harnessing the power and features of our breakthrough BLE chip using Identiv’s specialty designs.”
Ruggedized BLE IoT
The partnership positions both companies to cater to global demand for ruggedized BLE IoT applications across industries. InPlay specializing in the development of advanced wireless communication solutions for the IIoT market. Their products are designed to deliver high performance, ultra-low power consumption, and robust security, addressing the most demanding requirements of industrial and consumer applications.
Identiv’s RFID-enabled IoT solutions create digital identities for physical objects, enhancing connectivity for businesses, people, and the planet. Its solutions are integrated into over 1.5 billion applications worldwide, including in healthcare, consumer electronics, luxury goods, and smart packaging.
Identiv and InPlay will co-brand their solutions, collaborate on joint marketing initiatives, and increase market awareness through webinars and trade show appearances.
“This partnership strengthens both companies’ product offerings, supports the expansion of the BLE market, and accelerates shared business growth,” added Amir Khoshniyati, executive vice president and general manager, Identiv. We eagerly anticipate unveiling our new designs powered by InPlay in the near future.”